OVER 100 perfumes will be available for shoppers to try out at an innovative 'sniff bar' at Merry Hill.
Perfume retailer The Fragrance Shop has launched the unusual pop-up bar at the shopping centre until August 4 for Black Country shoppers to find the scent that best suits them.
Scent fans will be able to talk to a Sniff Bar consultant for expert advice and will be able to ‘sniff’ a range of designer fragrances to find their perfect perfume.
Shoppers can then choose the perfume they want and have it ordered to wherever they want.
Sanjay Vadera, The Fragrance Shop CEO, said: "I am thrilled to be bringing our innovative Sniff Bar retail concept to Intu Merry Hill. I am looking forward to shoppers in the Midlands being able to experience our new disruptive digital fragrance bars, and for them to sample the quality fragrances on offer, and the expertise of The Fragrance Shop team.”
The Sniff Bar is open until August 4 and is based outside Footasylum in the lower mall.
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