THE Perfume Shop is unveiling a new look store at Merry Hill following a full refit.

To celebrate the relaunch on Friday July 1, the first 30 customers to spend more than £40 in-store on opening weekend (Friday July 1 and Saturday July 2) will be rewarded with a free bottle of fragrance.

The refit has seen fixtures and fittings updated and a new digital window screen installed.

The store, located in unit 44, will also boast a new personalised ribbon machine, offering customers chance to add a personalised message to their gift-wrapped purchases.

Shop manager Pam Wilson, who has worked for The Perfume Shop for 15 years, said: “We are extremely excited to welcome our customers back and we hope they will be as impressed as we are.

“We think our Merry Hill customers will love the refurbished store as well as the updated look to our new ribbon personalisation service.

“We hope to see a lot of our customers on our opening day to welcome us back and take advantage of the limited-time fragrance giveaway.”

The store will also feature a perfume bottle recycling bank where customers can drop-off used perfume bottles to receive 10 per cent off their next purchase. For each bottle collected, The Perfume Shop will donate the cost of planting a tree to the Eden Reforestation Projects.