A MOTORBIKE-riding social media influencer is the latest VIP to sign up to lead the popular Bike4Life Ride Out next month to raise funds for the Midlands Air Ambulance Charity.

Ruby Rides will join Carl Fogarty, Ollie Ollerton, Steve Parrish, and other biking VIPs in leading the 6,000-strong biker parade to RAF Cosford, home of the Bike4Life Festival, on Sunday April 23.

The Bike4Life Ride Out and Festival, sponsored by The Bike Insurer, has become one of the biggest charity Ride Out and Festival motorbike experiences in the country and one of the most important fundraising events in the calendar for the Lye-based Midlands Air Ambulance Charity.

The 23-mile ride will start at Meole Brace in Shrewsbury and finish at RAF Cosford airfield, home to one of Midlands Air Ambulance Charity’s strategic airbases and the Bike4Life Festival.

To book tickets visit bike4lifefest.com

Ruby, a keen motorcyclist, said: "I’ve done other biker meet ups with The Bike Insurer so, when I was invited to the Bike4Life Ride Out and Festival and having seen the cause behind it and the sheer scale of the event, I jumped at the chance to be there.

“I recently visited a Midlands Air Ambulance Charity airbase, chatted to the crew and got to see one of their helicopters up close.

"The whole experience really brings it home, as bikers we all know someone who was saved by the air ambulance and so it's so important to bikers and is vital that we support them."

Emma Wood, head of fundraising and engagement for Midlands Air Ambulance Charity, added: “Ruby Rides is the first biker social media influencer to support our event in its 11-year history, so we are thrilled she’s coming to capture the atmosphere on the day and lead one of the largest biker ride outs in the country.”