A COLLABORATION between a local football team and a Stourbridge brewery which will help raise cash for charity has been described as a “match made in heaven”.

AFC Wulfrunians, who play in the Midland Premier League, has joined forces with the Green Duck Brewery based in Rufford Road to launch its own beer for supporters to enjoy.

AFC Pale Ale combines new world hops with a light British malt base and is designed to provide a refreshing drink ideal for enjoying before, during and after matches.

The beer will initially be available on matchdays and during events at the Prestige Midlands Arena and bosses at the 102-year-old football club hope it will raise more than £2,500 towards its promotion push and its two chosen charities – Acorns and Facial Palsy.

Danny Butler, commercial director at AFC Wulfrunians in Wolverhampton, said: “We are a real community club with big ambitions to grow and move up the football pyramid, working with local businesses to help us raise our profile and generate funding.

Commercial director Danny Butler with the new AFC Pale AleCommercial director Danny Butler with the new AFC Pale Ale (Image: Jim Mayer)

“The latest collab with Green Duck Brewery is a match made in heaven. Two Black Country brands coming together to create a superb tipple for our supporters and beer drinkers to enjoy.”

He said if AFC Pale Ale proves successful the brewer will also make it available to buy online and he added: “Any money raised from this joint venture will go towards our men’s and junior teams, with a proportion being donated to Acorns and Facial Palsy, two charities we have already raised over £5,000 for.”

Green Duck Brewery, which has been brewing a range of pales, lagers and stouts since 2013, is the latest company to join the rapidly expanding AFC Wulfrunians business network.

Alex Hill, director at the brewery, said: “We love beer and we love football so this collab with AFC Wulfrunians made perfect sense to us.

“This partnership will helpfully generate funds for the club and we’re now exploring ways where we might hold ‘takeovers’ or beer festivals at the Prestige Midlands Arena.”