A Strictly Come Dancing star has designed a T-shirt to raise funds for breast cancer awareness.

Amy Dowden MBE, who runs a dance studio in Cradley Heath, collaborated with Asda's Tickled Pink campaign to create the exclusive T-shirt.

The campaign will run throughout October for Breast Cancer Awareness Month.


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The t-shirt is part of a larger initiative, with more than 200 George and Asda products set to raise funds for Breast Cancer Now and CoppaFeel!.

Dowden, who was diagnosed with breast cancer last year, was eager to contribute to the campaign.

Her t-shirt design features a bow and a "love from Amy" message, with her handwritten signature.

The t-shirts are available in baby pink and slate grey on George.com for £10, with all profits going to the charity partners.

Dowden, who has been a fixture on the popular celebrity dancing show for seven years and recently starred in her own documentary, said: "I'm so happy to be working with Asda Tickled Pink on this year's campaign.

"Breast cancer awareness is something I feel so passionately about, especially after my own diagnosis.

"It's hugely important to know your own body and check your chest regularly from a young age, and I hope that being involved in this campaign can help to raise heaps of awareness and funds for the brilliant Tickled Pink charity partners - Breast Cancer Now and CoppaFeel!."

Asda Tickled Pink, one of the UK's longest-running charity partnerships, has raised £92 million since its launch in 1996.

Rachael Franklin, director of fundraising, communications and engagement at Breast Cancer Now, and Jo MacSween, director of fundraising at CoppaFeel! said: "Amy has captured the hearts of the nation with her openness and honesty around her breast cancer diagnosis.

"By sharing her experience to raise awareness, Amy will help so many people to know the signs and symptoms of breast cancer and to be breast aware."