A Kingswinford-based vodka brand is looking for £1 million to expand internationally.

Jatt Life, founded in 2020 by Baz and Sunny Kooner, has seen rapid growth over four years and is now sold in 18 countries.

The founders have self-funded the company until now but are seeking investment to help them break into new markets and grow their international footprint.


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The success of the company led to the creation of Virtus Brands, a portfolio of independently owned drinks.

It works with entrepreneurs, music artists, and influencers to create spirit brands, and has 18 drinks in its portfolio, including vodka, Champagne, and flavoured rums.

The company employs 15 people at its headquarters, from where it recently dispatched a container of Jatt Life vodka to the USA.

Baz said: "Our self-funding approach has served us incredibly well because it’s enabled us to where we want to be, which is a vertically integrated operation where we own and control virtually every step of the process.

"Now we’re ready to invite new investors on the exciting journey that lies ahead, by using capital to accelerate our international expansion, optimise operations and enhance our brand presence in key global markets."

Jatt Life is now available in five flavours, including lime zest, vanilla bean, and forest fruits, and became available in Co-op stores across the country in July.