THEY'VE been “coming for the babs” since the black and white striped sign went up in July, but tomorrow marks the day Sephora finally opens in the Bullring.

Taking over the old Victoria’s Secret store on the Upper Mall, the makeup giant Sephora will be opening its sixth UK store and its first in the Midlands on November 13.

The brand has taken to social media to share a plan for the opening day, as well as tease a series of special events that will take place throughout the week.

After the ribbon is cut and the makeup heaven opens, those eager beauty lovers will be able to enjoy a live DJ and live performances from local performers as well as the store's own multi-talented Beauty Advisors.

The first 500 people in line on Wednesday morning will be able to score an exclusive goodie bag, said to be “packed with Sephora’s top picks”.

They shared a sneak peek of the bags, which are branded with the iconic Birmingham Bull, on their social media, hinting they could contain products from iconic brands such as Too Faced, Glow Recipe, Glossier and many more.  

Sephora are known for their extravagance, with VIP visitors at the opening of their Manchester store earlier this year being gifted a goodie bag worth more than £1,000.

There will also be a selection of “Pro Sessions” with several high-end makeup brands including Tarte and Tatcha throughout the day.

The fun doesn’t look like it will stop on Wednesday, however. More “Pro Sessions” with the likes of The Inkey List, Rare Beauty, and Hourglass Cosmetics will be taking place in-store on Thursday and Friday.

In their brand new bio on The Bullring website, Sephora says they “believe in a world that champions all beauty - a world where each one of us feels celebrated for who we are, not what others would like us to be.”

They said they are committed to “offering the most unique and special selection in prestige beauty.”

The Bullring has said the queue for the store will start at Rotunda Square and once the Upper Mall opens, those in the queue will be escorted upstairs by security. 

The grand opening ceremony is due to kick off at 9.30am.